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Mother Support: Going for the Gold
Worldwide:
Breastfeeding results from a
reproductive health continuum for the mother to the child with no beginning
or end, from generation to generation. When a practice is disrupted, it must
be restored. However, restoration of the breastfeeding culture demands more
resources and mobilization.
In conjunction with the Olympics
in August this year, WBW 2008 calls for greater support for mothers in
achieving the gold standard of infant feeding: breastfeeding exclusively for
six months, and providing appropriate complementary foods with continued
breastfeeding for up to two years or beyond. For more information please
visit http://worldbreastfeedingweek.org/index.htm
In Thailand:
The campaign entitled “Ruamphon Khon Kin Nom
Mae” (Breastfeeding in Action)” will be launched during the week.
Publicity activities
during the week will include:
· Radio spot announcements
· Public exhibitions addressing breastfeeding and criteria
for marketing of foods for infants and young children
· Breastfeeding promotion programme
on VCD
· Dissemination of breastfeeding promotion messages
through poster and brochure
· Producing a
booklet (a cartoon style) addressing the criteria for marketing
of foods for infants and young children for health professionals
On 10 August 2008,
there will be major events:
In Bangkok: The main event will be launched
at Central Plaza Lat Phrao (a
Central shopping mall)
Morning activities:
· Child development contest
· Public lectures
· Musical mini-concert & shows
Afternoon activities:
· Gathering of about 1,500 mothers to breastfeed their
babies all together at 14:29 hrs in the convention hall of the Central Plaza
· This function will be inaugurated by Her
Royal Highness Princess Srirasm, Royal Consort to
His Royal Highness Crown Prince Maha Vajiralongkorn
In other provinces:
Gathering of about 18,500 mothers to breastfeed their babies all
together at 14:29 hrs at the designated provincial centres
throughout the country.
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